As the in-house graphic designer at Loveless Friday, I worked across a wide range of creative responsibilities that helped shaped the brand’s visual voice both online and in-store. I designed social media assets, EDMs, and promotional materials, and also help to create engaging video content for TikTok and Instagram. I directed, styled, and edited lifestyle photoshoots, while also editing product images for use on the website and across marketing channels.
I played a key role in maintaining the website, designing new pages, updating content, and ensuring visual consistency. I also designed large-format print work, including billboard signage and point-of-sale displays.
Alongside design, I worked in-store with customers, giving me valuable insight into how branding connects in real life. I also helped define and refine the brand’s visual identity, ensuring it felt cohesive, authentic, and bold. This was a formative experience where I truly found my passion for design—getting to be hands-on with every aspect of a brand's creative journey and seeing the direct impact of my work.
